Best known as Jin, South Korean singer and songwriter Kim Seok-jin from the globally renowned K-pop group BTS, has been named as new global brand ambassador by fashion brand Gucci.
Having gained further international recognition as an Olympic torchbearer for South Korea at the 2024 Paris Olympics, Jin is the eldest member of BTS at 31 years old. He recently completed his mandatory military service in June, making him the first member of the group to do so.
Joining Gucci's roster of Korean ambassadors, which includes Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park, Jin’s appointment reflects the brand’s growing ties with South Korea. This October, Gucci will launch its ‘Gucci Cultural Month’ initiative in Seoul, a project dedicated to celebrating the heritage of Korean culture.
Featuring four globally renowned talents: conceptual artist Kimsooja, filmmaker Chan Wook Park, contemporary dancer Eun Me Ahn, and pianist Seong Jin Cho, the initiative will highlight their contributions through photography, videos, exhibitions, special performances, and cultural lectures.
