Guess is ramping up its environmental standards. The brand aims at embracing existing solutions as well as trying new ones to address social and environmental challenges. It’s taking the steps necessary to improve its supply chain.
By 2020, it aims at making its global operations greener and encouraging consumers to buy more eco-conscious garments. This year Guess mapped its denim production by water availability and assessed the sustainability of its denim products. To improve its denim production and products, the company is currently drafting a comprehensive water action management plan to address these impacts, which is set to debut in 2018.
Guess will be incorporating a product take back program at the end of 2017, so employees, customers and the community can take part in a more circular economy and provide apparel with a second life.
Energy efficiency also remains crucial to the company’s sustainability goals. Since 2015, Guess has upgraded 286 stores in Canada and the US with more efficient LED lighting. At its distribution centers, including Guess’ primary US distribution hub in Kentucky, Guess installed new units and achieved 46 per cent savings in natural gas consumption.
Another goal is to transition its current emission reduction goal over the next two years to reduce the impact of climate change.