Max Fashion India in partnership with Elite launches, grooms and connects aspiring models with top players in the Indian fashion industry.

The aim is to discover fresh faces. Models are trained to rock the runway.

This is the third year of the model hunt in India. Elite has groomed and introduced some of biggest names in the international fashion industry such as Cindy Crawford and Gisele Bundchen.

Max Fashion India is India’s leading value fashion forward brand. It offers clothing and accessories for men, women and children. From offering unique platforms for consumers, to enabling them as content drivers, Max Fashion India is striving to establish India as a fashion hub on the global map.

Max believes in creating consumer connect properties that are disruptive and innovative. Through properties such as the Max Elite Model Hunt it aims at creating a strong affinity with Indian consumers. This consumer connect plays a big role in Max Fashion India’s overall business and expansion plans.

One way the brand establishes a strong emotional connect with Indian consumers is through omni-channel youth-centric marketing campaigns. It works on constantly creating content that drives consumers’ interests, transforms their buying habits and nurtures brand loyalty.