Los Angeles-based label manufacturer Hi-Tech Printing & Labeling says fashion designers should include information about the causes they support on their clothing tags and labels. The company states, this will ensure consumers are reminded of the brand and the organizations or messages they support throughout the shopping process and each time they wear the item, further increasing the likelihood that they’ll return for future purchases.

Hi-Tech Printing & Labeling believes, in order to maintain the tags and labels’ durability for a longer period, they need to remain intact and legible through multiple cycles in a washing machine and dryer.

Retailers and designers also need to consider different types of tags and labels for individual pieces to ensure maximum comfort, says the Southern California manufacturer. While stronger woven labels pair well with looser-fitting outerwear, items that are more likely to come into direct contact with the skin, such as t-shirts, should have labels that are soft and comfortable to wear, like cotton tags, it adds.