Intertextile Shanghai Apparel Fabrics will be held from September 25 to 27, 2019. High-end Chinese designers can get fabrics with high-quality materials and designs. Salon Europe will gather a comprehensive range of over 140 exhibitors from Austria, Belgium, France, Germany, Italy, the Netherlands, Spain, Switzerland, Turkey, the UK and more, while focused product zones include Premium Wool Zone and Verve for Design. Premium Wool Zone will feature some of the world’s finest wool suppliers from Europe as well as other countries and regions. The zone will feature over 20 suppliers from France, Italy, Hong Kong, Peru and the UK. As demand for luxury wool continues to grow in China and worldwide, thanks to its long-lasting quality, and fine appearance and feel, future prospects look good for this product zone. Verve for Design will feature original prints from over 25 design studios. The demand for original prints in China is huge because the market is always looking for something different. A lot of design studios exclusively exhibit at Intertextile.
With a huge domestic population, and a rising level of high income households who associate European brands with quality, the Chinese market offers potential for overseas brands to forge lucrative partnerships with Chinese trade buyers.