Invista has launched a denim fabric under the brand Cordura. The fabric is rugged and helps hard-working jeans last longer than traditional 100 per cent cotton denim. It’s based on a blend of cotton and Invista’s T420 nylon 6.6 fiber and offers the authentic look and comfort of cotton denim, but with added abrasion resistance and toughness. It has stretch and para-aramid properties.
Cordura has been launched in collaboration with Artistic Milliners, a leader in global denim technologies. Other durable performance denims in the Cordura denim fabric collection feature technologies designed to channel moisture and enhance airflow. These denim fabrics contain fibers with a specially engineered cross-section that helps to move moisture away in hot climates as well as hollow core fibers to help provide insulation for added comfort on colder days.
Invista is known for denim innovations with technical performance features that include thermoregulation, moisture management, water repellency, and enhanced tear resistance. Cordura applications include durable performance denims for apparel, including thermoregulation and waterproof denim solutions for hiking, skiing, rock climbing, snowboarding, motorcycling and urban cycling.
Invista is one of the world's largest integrated producers of polymers and fibers and has a manufacturing or business presence in more than 20 countries. It owns brands like Lycra, CoolMax, Cordura, Stainmaster and Antron.