"The fair promises to be different from other regular trade fairs in Japan aiming at delivering an assurance of success for its participants. It’s not just about exhibiting goods but would help clients with the process of entering into the Japanese market. The approach adopted by the India Trade Fair is entirely proactive and will help participants to cope with all the major hurdles that Indian apparel makers face in Japan."

Japan India Industry Promotion Association (JIIPA), a non- profit organization in Japan will be organizing the 2nd India Trend Fair in Tokyo from September 27-29, 2016 at Belle Salle Shibuya Garden a popular fashion center for holding trade and fashion shows in Tokyo. The show promises to give an opportunity to exporters to showcase their products. India Trend Fair aims to be an exclusive business networking event, which gives an opportunity to exporters to showcase their products, and supply capabilities of value added products with special emphasis on the products designed to suit Japanese fashion trends and requirements.

Promoting India in Japan

The first India Trend Fair held at Belle Salle Shibuya Garden in October 2015 was a success and attracted 2,404 professional visitors. The participants were from a cross-section of companies, including a few leading ones in Japan like Mitsukoshi-Isetan, Isetan, Tokyo-hands, Takashimaya, Marubeni, Daimaru, Ieon, Sanyo, Seibu, Tobu, Keio, Sogo, 7-Eleven, 7 & I Holding, Marui, Ito-Yokado, Nitori, Teijin, Tore, Adventure International, Onward, Asahi Kasei Trading Service amongst others.

The product profile at India Trend Fair Tokyo encompasses: garments including woven and knitted garments for women wear, menswear, baby/kids wear, inner cloths, casual wear, high fashion garment, occasional wear, sports wear. Home Furnishings & Handicrafts: which includes made ups, cushion covers, floor mats, carpet, rugs, table ware, Bed linen/bed covers/spreads, interior goods, decorative articles and gift wear and ethnic crafts. jewelry & fashion accessories, bags & shoes, handicrafts etc

The fair promises to be different from other regular trade fairs in Japan aiming at delivering an assurance of success for its participants. It’s not just about exhibiting goods but would help clients with the process of entering into the Japanese market. The approach adopted by the India Trade Fair is entirely proactive and will help participants to cope with all the major hurdles that Indian apparel makers face in Japan.

Apparel Export Promotion Council (AEPC), The Indian Silk Export Promotion Council (ISEPC), and The Handloom Export Promotion Council (HEPC) proposal is under consideration to Ministry of Commerce for MAI for participating in India Trend Fair, Tokyo.