Kim Kardashian West has sparked an online debate after she named her new shapewear line Kimono Solutionwear. Supposed to be a play on her name; Kimono as a brand name, has nothing to do with the traditional Japanese garment. According to many people, this appropriates Japanese culture and Kimono’s rich history.
These people even took to Twitter to show their outrage and call out the reality star. They said that the naming of the product is quite baffling, since it has no resemblance to Kimono, and is outright culturally offensive, especially as it’s merely a word play on Kim’s name. Popular Instagram page, Diet Prada, known for calling out copies and bashing huge brands for cultural appropriation in the world of fashion, also took to Instagram to troll Kim.
Others were also annoyed that the Japanese traditional garment was reduced to and forced to share its name with an intimate wear brand. Though the line does boast of an inclusive size range and nine skin-tones, it was dragged for not using any plus-size models in the shoot. They called it problematic at best and tagged Kardashian as a culture vulture, by playing with the words #KimOhNo.
