Premium was held in Germany, January 14 to 16, 2020. This is an European business platform for women’s and men’s contemporary fashion. Sustainability and bright colors, be it metallics, fluorescents or lively hues, characterized the offer of many sportswear and denim brands for fall/winter 2020-21.

Denham presented its newly launched collaboration with Candiani Denim using a special bio-cotton denim added with plant-based biodegradable stretch fibers. The outer jacket brand Refrigiwear also aims to take a more sustainable direction and did it by launching a capsule collection of sustainable jackets made with hazardous-chemical-free Limonta fabrics produced according to reduced environmental impact production cycles. The brand also uses sustainable paddings such as Sorona, Thermore and microflock. When delivered to stores they hang on recycled plastic hangers and are wrapped up in biodegradable material envelops.

Loads of bright and lively colors and metallic hues are the real must of the season. Among the companies that played with metallics and lucid surfaces were Canadian Classics, Invicta, Bomboogie and Refrigiwear. Opting for fluorescent yellows and acid greens was Colmar, which also offered lots of different clashing color mixes in the same jacket. Also hot are teddy bear effect jackets–either used for inner linings (as Colmar did) or as cuddling jackets.