Liberty Fairs was held in the US on January 20 to 22, 2020. It presented fall/winter collections that take denim seriously. Enduring designs, winterized constructions and garments that allow men to show their individual style—from raw denim that ages over time to crystal-embellished jeans—offered buyers a variety of options.
While the industry is full of denim brands providing a barrage of marketing around their sustainability capsule collections, at Liberty Fairs brands chose to focus on enduring design and long-term solutions. And during a time in men’s wear that celebrates fashion statements and individuality, denim brands delivered with embellished pieces. Momotaro Jeans featured its new pieces, including its bestselling raw denim that was updated with an embroidered accent on the back of the jeans. Its logo—two horizontal stripes—is displayed in bright blue on the jeans’ back pocket. Naked & Famous proudly displayed its variety of heavyweight denim, which it considers its specialty. Its standout piece included a 22-oz. sanforized dark-wash denim with extreme texturing throughout. Though a lifestyle brand, Scotch & Soda also branched into heavyweight denim with a matching denim jacket and jeans set. Available in a faded black wash, the set is made from rigid denim and featured western-inspired details.