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London Fashion Week to combine digital activations with physical events


The next edition of London Fashion Week, to be held by British Fashion Council from September 17-22, 2020, will combine digital activations with physical events. The biannual showcase will feature both women’s wear and menswear and build on the BFC’s digital-only June showcase. Designers, partners and brands will come together to share their stories in various forms through collections launches, films, podcasts, conversations, articles galleries. They will embrace the cultural commentary and creativity for which London Fashion Week and British fashion are known.

The relaunched digital platform will host ‘exclusive multimedia content’ from leading designer brands. This content will be made available to both consumer and trade audience, further expanding the event’s direct-to-consumer focus.

Like London Fashion Week, Milan Fashion Week and Paris Fashion Week will also hold its physical events in September, while CFDA, the organizer of New York Fashion Week will review all upcoming important dates