High street retailers, Marks & Spencer is broadening the choice of fashion clothing by adding third party fashion brands to its growing list of labels available from stores. The multinational retailer has signed partnership deals with fellow UK-based fashion houses Joules, Phase Eight, Hobbs and, Seasalt, which will kick in this coming spring 2021.
M&S, suffered badly during store closures during the lockdown and sees this move as a way of attracting new customers to shops and on-line stores. In 2019, Marks & Spencer put pen to paper for their first third party venture with eco-conscious fashion brand for women, Nobody’s Child a fashion label who sell ethical fashion online.
M&S has just acquired the fashion label Jaeger is partnering UK fashion label Ghost which sees them adding more choices of fashion ranges to their on-line shoppers. According to M&S, these new partnerships will complement the range of clothing and accessory items they can offer to on-line shoppers.