The 36th edition of Milano Unica, the Italian trade show for high-end fashion textiles and accessories, saw a positive balance in terms of visitor attendance, particularly from abroad. The show drew in a total of 5,304 visitors, an increase of 47.5% from the February 2022 edition, including 1,500 international visitors (+105%) and 3,804 Italian visitors (+33%).
475 international companies showcased their collections for the Spring/Summer 2024 season at the Fiera Milano Rho, which were met with great enthusiasm by the visitors. The most important export markets for Made-in-Italy textiles recorded significant increases, including Korea, Japan (+423%), the USA (+143%), Great Britain (+77%), Germany (+67%), and France (+32%).
Made in Italy to aim excellence through increased responsibility, traceability
President Alessandro Barberis Canonico commented on the successful edition, saying, “It is a great satisfaction to observe that the exhibitors emphasized the qualitative contribution not only of the services offered, but also of the qualified selection of visitors. The decision to address the topic of traceability during the opening ceremony helped us to highlight that today, the product can no longer be supported only by creativity, but requires a guarantee of excellence through increased responsibility, understood as transparency, authenticity, reliability, and immutability, as well as the expression of the values of social and environmental ethics and Made in Italy production.”
Sergio Tamborini, President of Sistema Moda Italia, was impressed by the outcome of the show and said, “This edition of Milano Unica is definitely positive for the significant attendance and presence of buyers and industry operators, with an important share from abroad. But it is particularly on the product front that we can see important steps forward in terms of high quality going hand in hand with sustainability.”
Role of Italian Trade Agency highlighted
Institutional greetings were given by Luca Palermo, CEO of Fiera Milano; Carlo Capasa, President of the National Chamber of Fashion; Ercole Botto Poala, President of Confindustria Moda, and Maurizio Forte, Director of the Office for Promotion of Made-in-Italy Products at the Italian Trade Agency ITA. Massimo Mosiello, General Manager, concluded the show by acknowledging the contributions of the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency ITA, saying, “None of this would have been possible without the invaluable contribution of the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency ITA, which have supported us since the first edition.”
