The federation of Moroccan textile operators AMITH have come together to address the fierce competition being faced from Turkish manufacturers that has resulted in many layouts and put several factories out of business, pushing Moroccan professionals to seek a new strategy to boost competitiveness.

AMITH has recommended that more attention needs to be paid to the industry’s upstream to bolster competitiveness of output. The country has already recorded a 5.1 per cent increase in exports to EU and pledged around five billion dirhams investments by April 2019.

The Moroccon textile sector houses over 1,200 enterprises and employs 190,000 people. The country produces about one billion piece of clothes annually, of which most are exported mainly to Europe. The sector represented a quarter of Morocco’s exports last year, equal to 38 billion dirhams.