Premium lifestyle brand Napapijri has launched a new collection of sustainable summer essentials manufactured using Good Earth Cotton, a production system known for net zero emissions.
Available online and in select stores from June 06, 2024, the collection comprises premium knitwear such as T-shirts, polos,etc for men, women and kids.
Powered by FibreTrace® technology, the Napapijri Good Earth Cotton range allows consumers to experience supply chain sustainability and integrity firsthand. They can trace the garment’s journey form soil to store by simply scanning a QR code, saysDani Statham, Founder, Good Earth Cotton.
Each product in Napapijri’s Good Earth Cotton range comes with a QR code on the label that can be scanned to display the products supply chain journey from fiber to store. The FibreTracetechnology enables the brand to validate the data of the raw cotton fiber and sustainability improvements through the supply chain.
The partnership between Napapijri and Good Earth Cotton highlights the brand’s aim to source 100 percent of its materials from regenerative, responsibly sourced, renewable or recycled sources by 2030. The product and design teams of the two companies work together to explore new possibilities in the textile industry, adds Silvia Onofri, President, Napapijri.
The Australian-grown Good Earth Cotton program focuses on regenerative farming that improves soil health, enhances biodiversity and sequesters carbon ensuring that it not only has a neutral impact on the environment but net positive one.
Fostering a regenerative approach for a positive impact on the earth, the Good Earth Cotton program uses the FibreTrace technology to verify fiber integrity.The fiber is verified using a unique signature created by inserting luminescent pigments into the raw cotton.
