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NewLife collaborates with Max Mara for S/S ’14

WEEKEND NEW LIFE HD 2Newlife recently announced its collaboration with Italian luxury women’s fashion brand Weekend Max Mara Group. In its Spring/Summer ’14 collection the Max Mara Weekend brand has introduced a selection of garments made of a special hi-tech fabric Made in Italy, using the NewLife yarn. NewLife yarn is made of recycled polyester which is 100 per cent derived from the post-consumer PET waste such as plastic bottles. A special hi-tech fabric is being developed from the collaboration of Saluzzo Yarns and Max Mara Group, always in search of innovative and best performing raw materials.

The garments of Weekend Max Mara made in Newlife will be sold in 1,500 stores of WEEKEND NEW LIFE HDabout 50 countries worldwide. The Newlife project will be in store starting from January 2014 and is being previewed in selected points of sale from December 2013.

Weekend Max Mara presents a special project that underlines the constant commitment of the Group in the search of new and best performing raw materials, the first step towards the manufacture of a product of impeccable quality. Max Mara Group has always focused on product design and women’s requirements: research therefore has a fundamental role in the creative process, and quality is a prerequisite to the creation of a fashion product.

The name NewLife is significant because this yarn is obtained by converting recycled plastic bottles in Italy and transformed into a polymer spun into yarns by means of a 100 per cent Made in Italy mechanical rather than chemical process. The manufacturing process is highly innovative, fully traceable, entirely mechanical and Made in Italy; it allows considerable savings in water and energy resources and a significant reduction of carbon dioxide emissions.

All this translates into an item of clothing, which combines fashion contents with a responsible choice as regards the environment and society.

As a debut collection, faithful to the philosophy of Max Mara, has installed 11,000 solar panels for the production of eco-friendly electricity. Sustainability, quality and attention to fashion blend in this cutting-edge style project by Max Mara Weekend, which proudly stems from 100 per cent Italian research.

Newlife has been able to fuse fashion with innovation, combining 30 years of textile experience by Saluzzo Yarns to create a completely new kind of yarn 100 per cent made in Italy. The Newlife yarns platform comes in a wide range of counts with multiple functional performances offering incredibly different choices in terms of applications in textile productions: fashion, casual wear, lingerie, outdoor, luggage, workwear, sportswear, labels, ribbons, automotive, home textiles and outdoor furnishing. The Newlife yarn range allows the creation of fabrics and garments that comply to all sustainability requirements in terms of design, innovation and responsibility.

 

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