Sports equipment and fashion group Nike has announced changes in the financial and operational directions, as well as in the area of consumption and marketplace, due to the retirement of its current managers. The succession will be done in an orderly manner and will be completed by the end of 2020.

Heidi O’Neill, president of Nike Direct, has been appointed as the new president of consumer and marketplace departments. He will lead the entire business of direct sales to the consumer, as well as the global activity in the four geographic regions in which the company segments its business: North America; Europe, the Middle East, and Africa; China; Asia Pacific, and Latin America Latin. The executive will assume the role after being part of the Nik’s team for more than 21 years in the group, where she has undertaken various senior roles.

Andy Campion, Chief Operating Officer, will lead Nike’s global technological and digital transformation, technological development, supply and manufacturing, demand and supply management, distribution and logistics, purchasing, sustainability and design, and connectivity in the workplace. The executive joined Nike in 2007 as vice president of global planning and development and held finance and strategy positions before becoming chief financial officer in 2015. Prior to joining Nike, he worked at Disney.

Mathew Friend, financial director of the operating segments will work on corporate strategy and development. In 2011 he was CFO of emerging markets, then assumed that corresponding role for global categories, products and functions, and ultimately for Nike as well.

These three changes in senior management are the most relevant that have occurred since the Oregon multinational announced the succession of Mark Parker. The chosen one was Donahoe, former president of eBay, with a clear objective to deepen the online offensive of the brand and its commitment to have a more direct relationship with consumers.