Over 110 fashion brands have committed to participate in the 2020 Circular Fashion Pledge launched by Sustainable Brands, the premier global community of brand innovators. The pledge asks brands to commit to one of three goals by the end of 2020: enable take-back or resale, increase recycled content, or design for durability. It provides them with options to either upcycle, repair, donate, or recycle their unsold items.
The community also urges brands to increase the total percentage of certified recycled content or scrap fabric by 10 percent in their top selling items. It also challenges brands to increase the use of non-blended materials, and/or modularity and repairability in their top five selling times.
Of 117 brands, 62 percent have pledged to enabling take-back/resale, 60 percent to increasing recycled content, and 50 percent to design for durability; roughly half have pledged to at least two commitments.