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Over 50 per cent Canadians will shop for apparels post lockdown: NPD Group

  

Over 50 per cent of Canadian consumers plan to buy new clothes once lockdown restrictions are eased, says a report by the NPD Group. Two-thirds consumers aged 18 to 34 plan to go apparel shopping post lifting of the lockdown. The pandemic plunged apparel sales in Canada by 86.7 per cent in April 2020 with retailers including Le Chateau Inc, Reitmans (Canada) and Groupe Dynamite filing for bankruptcy. Sales picked up in March when lockdowns were eased briefly. Sales of women’s jeans increased by one per cent compared to March 2019.

The post-COVID clothing trend in Canada will be hybrid comfort and fashion, says Tamara Szames, Retail Industry Advisor, NPD Group. Denims will be softer and baggier with wide-cut legs, she adds. Post reopening, older shoppers will flock to stores while under 40s will continue to shop online, she adds.

 
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