Pakistan’s fashion industry has come a long way, and it is only expected to flourish in the coming years. The fashion industry, though quite small, has kept growing over the years. There are award programs such as the Lux Style Awards and Hum Awards, fashion shows like the PFDC Fashion Walk held by the Pakistan Fashion and Design Council, and model-hunt shows like Veet Miss Super Model, among other things.
An important addition to Pakistan’s fashion industry besides clothes, jewelry ad makeup is fragrances. Ayesha Ziya is known for her luxury perfume brand. Television host and anchor Waseem Badami also has a perfume collection, as does retired cricket player Wasim Akram as well as the late musician turned religious scholar Junaid Jamshed.
The country’s fashion industry got international attention and is viewed as a promising market. Being able to design outfits in a range of categories is a skill among the country’s fashion designers. The Annus Abrar studio is known for its luxury pret, festive and bridal collections. Modeling is an important aspect of the fashion industry. Model Aneesa Sharif has a clothing brand named Niya. Models use their star status to raise awareness regarding different social causes.
