Pitti Uomo plans to celebrate its 100th anniversary by holding all events physically at Florence's Fortezza da Basso. The main event, meanwhile, will be held at Palazzo Settimanni. As per Women’s Wear Daily, planned from June 30 to July 2, Pitti Uomo’s 100th edition will feature 362 exhibitors who will also be showcased later on Pitti Connect platform

The trade show will have 8,000 visitors, mostly from Italy and Europe, says Raffaello Napoleone, CEO, Pitti Immagine. Visitors will be able to travel thanks to the upcoming introduction of the Green Pass, a certificate that individuals will need to bring with them to show they have been vaccinated, have antibodies after recovering from COVID-19 or have had a negative test.

All events at the exhibition will be staged inside the Fortezza venue, rather than in other locations across Florence. The invitation to visit the Gucci archives will be unveiled at the company’s historic headquarters Palazzo Settimanni on July 1.

Thebe Magugu, Guest Designer, Pitti Uomo, will present his spring 2022 collection. The range will be introduced through a performance staged at the Archivi hall multiple times with the goal of enabling all visitors to see the lineup while respecting the limited capacity of the venue.

Pitti Immagine has also partnered the association of Italian leather goods manufacturers Assopellettieri, which will stage a multimedia installation at Fortezza da Basso to tease the launch of its new Mipel Lab digital platform. Developed with the Milan-based leather fair Lineapelle, the platform is aimed at supporting and giving visibility to Italian leather goods manufacturers.

Other events at the trade show will include live photo shoots in partnership with the Arena Homme+ fashion magazine and involving brands of the likes of Caruso, Kiton, Herno and Stefano Ricci, whose collections will be photographed by young Italian photographers. The images will be shared on Pitti Connect and featured in a printed issue of the magazine to be released next fall.