After a year of being confined to the digital platforms, trade shows are back in action with physical editions this year. Apparel and accessories show organizers have scheduled several in-person events during the second half of this year to attract international buyers. As per Women’s Wear Daily, organizers have also planned virtual meetings for customers who can’t attend these events in-person.

Paris shows with new formats and partners

The venues and modes of most of events in Paris have undergone a huge transformation since last year. Trade shows in Paris are being modernized with new partners, digital services and a renewed focus on sustainability. To be held at the Grand Palais near Eiffel Tower, the Premiere Vision will showcase Fall 2022 collections of fabrics, leather, accessories and designs. The other edition, the Made in France Première Vision will be held at the Carreau du Temple in Paris on September 8 and 9, 2021. It will focus on exclusively on French fashion while Premiere Vision Paris will focus on all sectors. The event will be held in a hybrid format at Paris Lord Villepinte from September 21-23, 2021. Organizers have expanded their digital systems to enable exhibitors connect with buyers even after the event completion. They have also regrouped the marketplace and the Première Vision Paris site under the premierevision.com banner.

To be organized by Messe Frankfurt from July 5 to 9, 2021 at Rue du Mail and Atelier Richelieu, Texworld Evolution Paris will focus on Fall/Winter 2022 trends, and feature around 7,000 fashion styles from manufacturers in 10 countries, including Taiwan. The event will focus on themes denoted by colors. It will also include individual sections focusing on earthy tones and brighter colors.

Tranoï will organize the Paris Fashion Week at Palais de Tokyo from June 25 to 27, 2021. The show will feature designers curated by the Fédération de la Haute Couture et de la Mode. Who’s Next, the ready-to-wear, accessories, lifestyle and beauty show, will be held from September 3 to 6 at Porte de Versailles.

UK trade shows with safety protocols

Physical fashion trade shows will make a comeback in the UK with Moda, to be held at the National Exhibition Centre near Birmingham. Organized by the Hyve Group alongwith the Association of Event Organizers, the event will follow strict government protocols and introduce sanitizer stations in busy areas. The event will follow a no handshake policy and make face masks compulsory within the exhibition and conference venues. Exhibitors will also have to follow a cleaning routine before, during and after the show opens each day.

The Hyve Group will also collaborate with Pure to present an edited lineup of emerging and established British and international fashion, home, and lifestyle collections at The Old Truman Brewery in East London from September 7 to 9, 2021. With wider aisles and more floor space, the exhibition will capture the true character of Scoop x Pure while maintaining social distancing, says Gloria Sandrucci, Event Director, Pure London.

Italy to focus on European, Korean, Japanese buyers

After over 16 months of hiatus, the, the Italian government has permitted event organizers to hold physical trade shows. The first show to resume its physical format will be Pitti Uomo will be held from June 30 to July 2 followed by the Pitti Bimbo and Pitti Filati shows. Each fair will implement strict safety protocols and launch new safety initiatives with Italy’s trade agency. For instance, Milano Unica plans to arrange COVID-19-free flights for European buyers, as well as Koreans and Japanese.

Milan’s leading show organizer, Fiera Milano will launch bridal fair Sì Sposaitalia from June 25 to 27 at Fieramilanocity. The physical show will be accompanied by a digital platform to broaden its global reach. This will help organizers guarantee continuity of the event, says Emanuele Guido, Director-Lifestyle, Fiera Milano. The event will feature physical bridal shows and a digital showcase to help the sector resume its activities.

Trade shows Micam, Mipel and Lineapelle will hold their physical events from September 18 to 24, 2021, under the Milano-Rho fairgrounds banner. Mipel also plans to team up with Lineapelle and Pitti Uomo to host the first Mipel Lab showcase at the Florentine fair on June 30. This event will help manufacturers connect with international brands, says Danny D’Alessandro, CEO, Mipel.