Asia sales at Italy’s Prada will continue to grow in double-digit rates while any forecast for the American market is hard to make due to the health emergency, said the Chief Executive of the luxury group Patrizio Bertelli,
According to Bertelli, the brand is recording robust sales in Italy as consumers had returned to fast and sustained spending. Prada was founded by Mario Prada in 1913. The brand specializes in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories.
Bertelli is soon likely to be replaced by his son Lorenzo as the brand’s CEO. Lorenzo currently heads the marketing and communications of the fashion house