One of Europe's biggest fast fashion chains, Primark has pledged to cut its environmental impact by using more recyclable materials. This would enable the retailer to control prices, make clothes more durable, and improve wages for workers. Primark, which sells more than a billion items a year including jumpers and jeans for as little as $10 each, plans to make sustainable fashion available for all. Owned by Associated British Foods, the retailer started its operations in Ireland in 1969 before taking Britain by storm with its ultra-low prices. It is now available in 14 markets, including the United States.

The British company had previously joined industry efforts on the environment. It has now published its own measurable targets for the first time. This plan entails, the company’s team of staff to work with factories to improve energy efficiency levels and encourage the use of renewable power. It will aim to eliminate single-use plastic and continue the switch to farming practices that use less water and fewer chemicals.

It plans to strengthen the durability of clothes by 2025, make them recyclable by design by 2027 and make all its clothes from recycled or more sustainably sourced materials by 2030.

On top of those changes, it also plans to work with factories and rivals that use the same sites to improve wages.