A report titled, ‘What Fuels Fashion?’ by Fashion Revolution, recognises Puma as the top performer among 250 major fashion brands and retailers. The report evaluatesthe companies' efforts to reduce greenhouse gas emissions, focusing on public self-disclosure about their decarbonisation strategies across their operations and supply chains.

The assessment covers five key areas: accountability, decarbonisation, energy procurement, financing decarbonisation, and just transition and advocacy. Puma received an impressive overall score of 75 per cent, placing it at the forefront of the evaluated companies. However, the report highlights a concerning trend: the fashion industry as a whole is still significantly behind in meeting climate targets and reducing emissions.

Anne-Laure Descours, Chief Sourcing Officer, Puma, emphasises, there is a need for collective action across the industry to achieve climate goals.

In 2023, Puma set new greenhouse gas reduction targets, approved by the Science Based Targets Initiative (SBTi), after achieving its previous goals seven years ahead of schedule. By 2030, the brand aims to reduce its absolute Scope 1 and 2 greenhouse gas emissions by 90 per cent from a 2017 baseline and has also committed to a 33 per cent reduction in absolute Scope 3 emissions from its supply chain and logistics compared to 2017 levels.