ROICA has launched the ‘Imagining Sustainable Fashion Award ‘that aims to recognize companies that have made investments, have innovated to achieve loftier ethical and responsible goals, but have not been able to communicate them. Takaaki Kondo, General Manager of ROICA™ Global Marketing Department of Asahi Kasei and Main Sponsor of the Award says, “ROICA™ is a world leading company bringing forward innovation and sustainability to manufacture premium smart and high-tech stretch for the wardrobe of tomorrow.”
The company strongly believes that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices. That’s why it decided to endorse the “Imagining Sustainable Fashion Award.
Hashimoto, Senior Managing Director, Asahi Kasei Advance says, “Consumers’ needs have moved towards new pillars such as traceability, transparency, water, energy, CO2 savings, material health and social values. In this perspective, innovation plays an important key role, as it makes it possible to achieve important objectives and targets from a sustainable point of view. But when it comes to communicate all these values, we still experience some difficulties nowadays. Imagining Sustainable Fashion Award is the opportunity to find the most effective way to spread this new era of consciousness.”
The project is collaboration between Connecting Cultures, a non-profit research agency spearheading the Out of Fashion platform, and C.L.A.S.S., a smart platform that offers innovative tools for those directly interested in responsible fashion and textile business.
