Projected to reach $6.53 billion by 2032, the Gulf Cooperation Council (GCC) home textiles market has seen a major entry from India as a premium subsidiary of D’Decor Exports, Sansaar formalized a B2B distribution partnership with Bru Textile’s Fabric Library. This alliance, finalized in late 2025, utilizes a sophisticated logistics framework to place high-end upholstery and drapery across elite trade counters in Dubai and the wider region.

Capitalizing on luxury real estate demand

The expansion aligns with a rise in the number of Middle Eastern residential projects, where homeowners in markets like the UAE typically allocate 7 per cent to 10 per cent of property value toward interior renovations. Sarah Arora, Co-founder, Sansaar, noted, the partnership leverages regional expertise to bridge the gap between Indian manufacturing excellence and the GCC’s appetite for bespoke, luxury textiles. By integrating with Fabric Library’s established ecosystem, Sansaar bypasses traditional retail barriers, securing direct access to the region’s high-growth hospitality and premium residential sectors.

Sustainability and manufacturing scale

Sansaar’s market entry is backed by D’Decor’s industrial capacity, which produces over 100,000 meters of fabric daily. The brand is targeting a $60 million (Rs 500-crore) revenue benchmark within three years, fueled by a 35 per cent Y-o-Y growth in its initial phase. Leveraging advanced robotic warehousing and zero-liquid-discharge manufacturing, the brand meets the GCC’s increasing demand for ‘conscious luxury’ - a segment where 60 per cent of consumers now prioritize eco-friendly textiles.

Established in 1999, D’Decor Exports is the world’s largest producer of woven upholstery and curtain fabrics, operating in 65 countries. Its venture, Sansaar, focuses on sustainable luxury and high-performance textiles. The group reported revenues of approximately $115 million (Rs 958 crore) for FY25, maintaining a robust 17.5 per cent operating margin.