"Sidefame a marketing company, part of the Fenix group, gathered eight of its brands showcasing 84 sets of outfits from the latest Fall/Winter collection, encompassing a diverse mix of fashion styles. To mark the occasion, Sidefame invited celebrities including Myolie Wu, Jade Lui, Janet Ma, Mikki Yao, Ana R and Cara G."

Sidefame a marketing company, part of the Fenix group, gathered eight of its brands showcasing 84 sets of outfits from the latest Fall/Winter collection, encompassing a diverse mix of fashion styles. To mark the occasion, Sidefame invited celebrities including Myolie Wu, Jade Lui, Janet Ma, Mikki Yao, Ana R and Cara G.

Brands showcased at CENTRESTAGE include: Italian brands Anteprima and Anteprima Wirebag; Japanese designer Atsuro Tayama’s eponymous brand Atsuro Tayama and diffusion line, A.T by Atsuro Tayama a brand that originated in Paris, famous for its elegant design with a hint of masculinity exuded from within; Marimekko a Finnish design company renowned globally for its original prints design and fabrics; and 45R, a Japanese brand famous for its classic denim and indigo dyed range; Cocktail, which sources and features over 40 fashion and lifestyle labels across the globe; and the handmade Italian brand Henry Cuir, the brand features around 25 artisans, including designer Henri Beguelin himself.

HK-based Sideframe established in 1987 as the retail subsidiary of Fenix Group Holding, operates retail stores in HK, China, Macau and Singapore. The company markets a range of fashion and lifestyle brands around the region through joint venture and franchise agreements. Sideframe has also launched a private label ‘Code’