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Spanish brand Mango expands presence in Africa

Mango is consolidating its presence in Africa. The brand is now present in Kenya, Angola, Egypt and South Africa, among other African countries. The African store count totals 52 retail outlets, including four Mango megastores, a retail concept that the company introduced in late 2013. Compared to the traditional average store format of 300 sq mts, megastores have surface areas of between 800 and 1,500 sq mts, while flagship stores could be as large as 3,000 sq mts. Mango was one of the first European fashion brands to expand in Africa when it opened its first store on the continent 18 years ago. The company founded in 1984 has an extensive store network extending across 111 countries.

Mango has a new logistics center in Spain. Approximately 600 people work six days a week at the highly automated facility, where around 400 operations are machine-driven, to process items for store deliveries. The 186,000 sq mt facility can stock up to seven million hung garments and 20 million folded garments and accessories at the same time. By incorporating the latest automation technologies, the center can process 75,000 garments an hour. As soon as hung garments arrive at the facility they are unloaded onto one of nine automatic loading bays, which can process 27,000 garments an hour.

 
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