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Sportswear brands innovate methods to reduce pollutants

Faced with government pressure to reduce pollutants and the need to adhere to corporate social responsibility guidelines, sportswear companies are now focusing on using less plastic while simultaneously recycling old material and using newer technologies to alter the way they manufacture products.

Nike for instance makes 75 per cent of its products from recycled material—including sneakers and premium jerseys. The company also claims to have diverted over 51 million pounds of waste materials globally between May 2016 and 2017.

Similarly, US-based Alternative Apparel Inc., recycles over 100,000 discarded plastic bottles annually and uses organic cotton in place of conventional cotton.

Alcis Sports has been making T-shirts from waste plastic bottles since the past two years. Called Wonder Tee, each T-shirt uses about 8 plastic bottles. Alcis now aims to have 50% of its products manufactured from recycled polyester, made from waste plastic bottles.

Swedish clothing retail company Hennes and Mauritz AB’s H&M Foundation has partnered with The Hong Kong Research Institute of Textiles and Apparel to develop newer technologies for recycling by 2020.

 

 
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