Possenia, a pioneering force in the cycling industry, proudly announces its achievement as Switzerland’s premier cycling brand to embrace the Bluesign Product label, a significant stride towards sustainable cycling apparel in Europe. Available now on Digitec Galaxus and their own platform, Possenia’s environmentally-conscious premium cycling essentials redefine industry standards.
This milestone underscores Possenia’s commitment to quality, innovation, and sustainability, as it becomes the first Swiss cycling brand to obtain Bluesign Product certification for a substantial portion of its product range. The brand aims to transition the rest of its products into Bluesign Product ranges by 2025, reinforcing its dedication to revolutionizing the cycling industry through eco-conscious practices.
CEO and Co-Founder Melissa Vostriakova emphasizes Possenia's ethos, stating, "At Possenia, we're driven by sustainability and the pursuit of possibilities. Being Switzerland’s inaugural cycling brand to offer Bluesign Product reflects our dedication to a happier, sustainable future."
The Bluesign Product label signifies a pinnacle in responsible production, ensuring adherence to rigorous chemical, environmental, and worker safety standards. By collaborating with Bluesign technologies, Possenia ensures its products prioritize both planetary and human well-being.
Executive Member of Possenia’s Board of Directors, Michael Kenyon, articulates the brand's vision of democratizing sustainability in cycling wear, asserting, "Sustainability must be accessible to all, not just a luxury for the privileged few."
Possenia's cycling range predominantly incorporates Bluesign Approved recycled and biodegradable fabrics, highlighting its commitment to ethical manufacturing. Partnering with Bluesign Technologies emphasizes strict chemical management, a crucial aspect of environmental impact reduction.
Daniel Rufenacht, CEO of Bluesign Technologies, applauds Possenia's alignment with sustainable values, stating, "Possenia understands the importance of preserving our planet's health, a vital endeavor for our society."
The availability of Possenia's Bluesign Product styles on Galaxus signals a significant stride in making sustainable cycling apparel accessible to a broader Swiss market, reinforcing the brand's commitment to sustainability and innovation.
Possenia's mission transcends performance; it aims to empower cyclists worldwide while minimizing their environmental impact—a testament to its dedication to both excellence and sustainability in cycling.
