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Texworld USA and Apparel Sourcing USA host inaugural digital event

  

Texworld USA and Apparel Sourcing USA hosted its inaugural digital event from July 21-23, 2020 at the Javitts Centre in New York. Organized by Messe Frankfurt North America, the event attracted visitors with its innovative approach. Almost 4,000 visitors attended the event. Jennifer Bacon, Show Director- Fashion and Apparel, Messe Frankfurt North America, also noted a 20 per cent increase in attendance of industry professionals from 93 countries over previous shows for its global presence. In the virtual space.

Texworld USA vendors found the virtual show to user-friendly and an efficient way to tell buyers about their products. Design Knit Inc, a Los Angeles–headquartered textile knitting mill, exhibited new fabrics and sustainable textiles, while Fashiondex’s Local Loft provided attendees with fabric and apparel manufacturers providing nearshore-sourcing opportunities. Max Andrew, President, Local Loft noted the presence of emerging designers starting off with an ecologically sound or ethical mission.

David Prentice, Co-Founder and Senior Vice President, OnPoint Manufacturing opined that the virtual model would provide great accessibility to fresh designers. Smaller exhibitors also welcomed the shift to a more-affordable show option. Ben Hostetler, Operations Manager, Mountain Meadow Wool, found that he spent about 10 times less to exhibit at the virtual show. He connected to buyer meetings at an office at his mill, which allowed his mill colleagues to help conduct meetings, an impossible option for a trade show in New York.

Lori Wyman, the representative for North America at the Global Organic Textile Standard, felt the event was organized well and afforded useful tools to connect with attendees.

 
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