Tintex has announced its complete switch from conventional cotton with the launch of a new fabric range that is the highest expression of the new generation of cotton: Naturally Advanced Cotton by Tintex, at Première Vision in New York to be held from on January 16 and 17th, 2018.
This new range offers an advanced smart choice of 4 different premium and responsible advanced cotton solutions such as BCI Cotton, ECOTEC® by Marchi & Fildi, GOTS certified organic cotton and Supima. These new fabrics maintain and upgrade the transparent, hi-tech and sustainable organics that are at the heart of the Tintex DNA. They represent better, smarter eco-materials with new levels of performance and hi-tech smarts, due to expertise in specialist dyeing and finishing techniques, coatings and applications that use the latest research, equipment and processes to deliver it.
CEO Mario Jorge Silva says this new launch is confirming once more the commitment of Tintex to its ‘Naturally Advanced’ position meaning “advancing beautiful, organic and natural materials to the next level combined with unique, hybrid ‘nature-tech’ smarts, with added value and creativity, thanks to dedicated investments that serve and secure our customer’s demands both now and in the seasons to come. The Better Cotton Initiative aims to reduce the environmental impact of cotton production; Improve livelihoods and economic development in cotton producing areas; Improve commitment to and flow of Better Cotton throughout supply chain.