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Trident looks for new markets

Trident is one of the world’s largest vertically integrated home textile manufacturers with a strong presence in the terry towel segment. Trident exports its products to nearly 70 countries across the globe and 70 per cent of the revenue is earned through exports. Trident is strengthening its presence in new markets like the UK, Italy, France, Japan, Australia, South Africa and Canada.

 

The company has an installed capacity of 5.55 lakh spindles and 5,500 rotors capable of manufacturing 1,15,200 tons a year of cotton, compact and blended yarns. It has ten manufacturing units. The product range services the needs of the knitting, weaving, denim, hosiery, shirting and suiting segments. Yarn used to account for 60 per cent of its total revenues, whereas in FY’16 higher margin home textiles accounted for 60 per cent of its total textile revenues. In the next two years, the group expects high margin bath and bed linen products to contribute about 80 per cent.

 

The company has expanded its value-added range such as air rich, low tint, fade-resistant bed and bath linen products to cater to the premium segment. In India Trident is in 260 MBOs and is in all major e-commerce portals.

 

 

 

 

 

 
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