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Uniqlo Japan performs better even as sales plunge

Though Uniqlo Japan’s May sales declined 19.7 per cent year-on-year, the brand fared better than many other international chains internationally whose 100 per cent of shops were closed in some countries. Last month, around 20 per cent stores in Japan closed temporarily. Hence, it was unable to conduct its regular sales promotions for Japan's annual Golden Week holiday and its own anniversaries. The brand’s comparable sales fell by 18.1 per cent, both figures including its online operations.

However, the brand reported strong sales of its summer ranges and its stores that were open for business managed to see robust sales. In addition, the brand’s e-commerce sales rose considerably in May.

 
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