Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

Uniqlo to jump the bespoke, semi-made-to-order, apparel gravy train

Japanese fast-fashion brand Uniqlo is considering enhancing sales of semi-made-to-order clothing globally to speed up growth in this segment. This brand currently offers made-to-measure clothing in Japan. The customer supplies measurements or has them taken in-store, places an order and receives delivery at home in a few days. A similar service was recently launched in the US, starting with men's shirts. Over 800 colour and various style combinations are offered online and delivered in three to seven working days. Selling at around $30, the clothing is as cheap as regular shirt selections. The brand is considering offering the service including in Southeast Asia and Europe.

Uniqlo has kept prices low through economies of scale by mass-producing clothing at Chinese facilities which will be manufacturing quality clothing of semi-custom apparel for Uniqlo. Fast Retailing Chairman and CEO Tadashi Yanai is pushing data-driven production and retailing them as a new business model. The company is starting out with semi-custom clothing to establish the production and sales infrastructure for tailor-made products later as business grows.

Uniqlo's online sales is valued at 100 billion yen ($881 million) globally. Fast Retailing targets worldwide sales of 3 trillion yen, including from other brands. Global online sales driven by semi-custom clothing, is expected to account for about 30 per cent, or 1 trillion yen, of overall sales. Such e-commerce giants such as Amazon.com are pushing up apparel sales and so too others are ready to jump the bespoke bandwagon.

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
VF Logo