Victoria Beckham has teamed up with the Woolmark Company to launch her first end-to-end traceable collection.
As per Fashion Network, the Victoria Beckham x The Woolmark Company uses Merino wool and features pieces for both women and kids.
The tonal collection is built around polo and crewneck sweaters, V-neck cardigans, and gift sets of scarves and headwear, with design details including colour blocking, intarsia and contrast stripes.
Design elements aside, as mentioned, sustainability is a key focus with Woolmark saying “the environmental impact has been considered throughout the design process, from sourcing materials to the development, manufacturing, production and packaging of each piece”.
That reflects the increasing emphasis placed by consumers on eco and ethical materials and production methods in the luxury products they buy, and it will be interesting to see the response to this new offer, as well as whether Beckham will produce more such collections.
The collection is made in Pescara, Italy, from 100% renewable and biodegradable Merino wool. The non-mulesed Merino wool used in the line is fully traceable to just five Australian woolgrowers.