Leading international trade fair for lingerie, swimwear materials and accessories, Interfilière Paris was thronged by nearly 10,500 visitors in despite the hot weather. The fair took place early this month and exhibited a huge range from the best and innovative collections. Around 71 per cent foreign visitors were a part of the fair, wherein UK was the most represented country, followed by Germany. Other countries that participated were: the US, Italy, Spain, Netherlands, Belgium, China, Hong Kong, among others. Intimates and beachwear brands dominated the fair. However, even ready-to-wear brands and designers made their presence felt. This year, 57 newcomers participated compared to 33 last year.
The overall response and feedback to the fair was positive, even though the textile market remains tense. Ria Stern, Hyosung, Creora, stated that in the wake of political and economic scenario, they had expected a subdued session, However, the show turned out to be a success with the key visitors being present.
Activewear, half-way between sportswear and intimates, was popular since it is a much sought-after market today. Besides, visitors were also looking for new collections with a focus on fibres. Vibrant colours, floral and tropical motifs from textile designers, were showcased at the fair.
