Welspun believes its flooring business will be a game-changer in India. The business will offer stone polymer composite luxury performance tiles, carpet tiles, wall-to-wall carpets and artificial grass. This will provide convenience and customisation to customers and stakeholders such as contractors and distributors. The company’s flooring plant in Hyderabad is spread over 27 million square meters. The new vertical is expected to generate sales of around Rs 100 crores in the current financial year. The tile market in India is worth Rs 35,000 crores. The flooring business is expected to help Welspun grow in double digits.

Welspun is the world’s largest maker of terry towels. Welspun is going into advanced textiles.The big bet on advanced textiles includes making disposable towels out of non-woven textiles and filters for the auto and power sector. Advanced textiles will broadbase Welspun’s clientele by adding sectors such as auto, healthcare and FMCG. The company is known for bed sheets and towels and has introduced reversible bed sheets and quick-dry towels. It is one of the largest suppliers of home textiles to retailers like Walmart, Costco and others. The company also sells premium licensed brand products like Wimbeldon, Nickelodeon and Disney. Branded products account for 17 per cent of its revenues.