Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

White Milano embraces ‘phygital’ format for September show

  

White Milano is embracing a phygital format for its September show that aims to shine a light especially on Italian fashion businesses. Planned between September 24-27 in Milan’s Tortona district the fair will combine the White Milano trade show with the WSM Fashion Reboot event dedicated to sustainability – originally scheduled for June and then postponed due to the pandemic.

The trade show organizer sealed a partnership with Best Showroom, a new network of 50 Italian showrooms to install the ‘Milano Loves Italy’ project aimed at supporting local small-and-medium sized enterprises and brands, in response to the disruptions caused by COVID-19.

The show format will encompass a range of physical and digital presentations spotlighting local and international fashion companies with a focus on Italian firms. Both White Milano and Best Showroom will debut their business-to-business digital platforms offering buyers a chance to review and purchase the collections also remotely. Best Showroom’s digital showcase is called Showbox WX and was developed by Italy’s tech specialist WX Italia.

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
VF Logo