With US investor Redwood Capital Management set to acquire the company, Dutch lingerie retailer Hunkemöller is changing ownership once again. As per a report by WirtschaftsWoche,  this acquisition will bring significant changes to the brand.

The focus of this acquisition would be an omnichannel strategy that would help consolidate Hunkemoller’s position as a leading lingerie retailer in Europe, says Brain Grevy, CEO.

The company was acquired by Dutch investment firms Parcom Capital and Opportunity Partners in 2022.The previous majority owner, US-based Carlyle Group, retained a minority stake in the company.

However, like many fashion brands, Hunkemöller has faced challenges in recent years. Rising inflation has decreased consumer spending, and the company's financial performance has been affected by global supply chain disruptions, the aftermath of the pandemic, and the war in Ukraine.

Currently operating 900 stores across Europe, the lingerie retailer reported an 8 per cent revenue decline in 2024, with sales declining to approximately €542 million. The brand’s EBITDA declined by about 37 per cent to €42.8 million while net losses nearly doubled to €142 million.

Hunkemöller initiated a comprehensive transformation program at the end of last year to address these market challenges and return to growth. The program primarily focuses on enhancing the customer experience across its 750+ stores.

With a strengthened financial foundation through debt restructuring and new capital investment, the company aims to accelerate the implementation of its new corporate strategy.