Women's apparel market is expected to witness a substantial growth of USD 188.13 billion from 2022 to 2027, with a deceleration in growth momentum at a CAGR of 4.93%.The women's apparel market is expected to witness significant growth during the forecast period, driven by the demand for versatile and multifunctional dresses and the preference for premium and high-end brands. according to the latest market research report by Technavio.

Premiumization through well-positioned brands is a major driver for the market growth of women's apparel. Consumers have a strong preference for premium and high-end brands that represent quality, style, and status. The demand for versatile and multifunctional dresses for both business and private use and the ever-changing fashion trends dictate the demand for tops. These factors are expected to drive the growth of the tops and dresses segment of the market.

The market is fragmented, and the degree of fragmentation is expected to accelerate during the forecast period.

Emerging trends such as virtual reality are expected to fuel the demand for women's apparel. However, the competition with other consumer goods for a share of disposable income is likely to pose a significant challenge to the growth of the market.