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Woolmark initiative ‘Grown in Australia, Made in India’ in the spotlight

The Woolmark Company’s ‘Grown in Australia, Made in India’ initiative was in the spotlight, when the global authority on wool joined forces with India Fashion Forum to host a full day industry seminar. It attracted dignitaries including Australian Deputy High Commissioner Chris Elstoft, celebrated fashion designer Ritu Kumar, Satya Prakash Thakur, Chairman, Bhuttico as well as India’s leading retailers and manufacturers.

Designers Karishma Jamwal and Jimit Mistry presented a fashion show for Monte Carlo, Ambassador Shawls and OCM brands highlighting Merino wool’s versatility, innate luxury and boundless potential. Popular television celebrities Shravan Reddy, Ekta Kaul and Ruslaan Mumtaz walked the ramp for the designers while elaborate wool installations and panel discussions with industry experts highlighted the eco-credentials of wool and the farm to fashion journey.

Talking in support of the Wool Conclave, textile minister Smriti Irani said the farm to fashion journey truly highlights how Merino wool can beautifully be transformed into fashion pieces in India. She further said India would encourage the use of wool as a natural fibre as it aims to promote the Indian wool industry. This natural and biodegradable fibre is easy to tailor which makes it a popular choice for most manufacturers and retailers in India.

 
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