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Arvind launches Gravity denim

Arvind has launched Gravity, a range of new denims that embody power, stability and comfort. A pioneer of the denim revolution in India, Arvind has introduced many firsts in the denim industry including IP-led designs and technologies. Arvind is taking steps to leverage innovative technologies to create the best fabrics across performance, fashion, and functionality. It constantly pushes limits to redefine denims every season and offers customers products that are aesthetically elevated, technologically innovative, and sustainable.

Another of Arvind’s new product ranges is Ikat Denim. This range uses a path breaking new indigo dyeing technology, which is not only substantially more sustainable compared with traditional dyeing techniques, it also imparts a completely new and aspirational aesthetic appeal to the finished product. The technology creates unique and controlled patterns on the fabric that resemble the traditional textile art form of Ikat. Arvind takes pride in being the first textile company in India to exclusively offer this product to the domestic market.

The woven knit denims category has been driving the Indian denim market for the last few years but has now reached a saturation point. Gravity was launched by Arvind in association with Invista, one of the world's largest integrated producers of fibers.

 

 
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