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ATE and Germany forge fruitful ties

India’s Associated Textile Engineers (ATE) has had a long-standing relationship with German companies. ATE’s association with German machinery makers began almost solely as an act to hurt British interests in the pre-independence era. In recent times, ATE also has had liaisons with Italian, Chinese and Japanese companies, but the German connection is strong. ATE works with nearly 15 German principals.

Indian counterparts have a lot to learn and absorb from their German partners with respect to manufacturing processes and technology. Despite initial high investments, the returns from German machinery over a period of time are very high.

ATE also sells Chinese machinery. These machines are designed in many cases in Germany, and most of their critical components also come from Germany. It is only assembled as a final product in China with strict adherence to German manufacturing norms. That way the manufacturing cost is reduced by at least 20 per cent, and buyers get an advantage of getting the latest German technology at an affordable price. And this benefit is passed on to the customer.

A couple of years back ATE set up a division for automation. Seeing the need of the industry for upgrading old machines for better productivity, quality and monitoring, ATE tied up with a company, Softech. This combines ATE’s domain knowledge on processes and technology with software and controls coming from Softech.

 

 
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