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CHIC elevates Chinese fashion elite at Who's Next in Paris


The recent Who's Next fashion fair at Porte de Versailles, held from September 2nd to 4th, attracted a multitude of visitors eager to explore the offerings of around 1,300 exhibitors in clothing, shoes, accessories, and jewelry. This year's theme was "Back to School," and amid the bustling event, the spotlight shone on twenty leading Chinese design labels making their international debut under the banner of CHIC (China International Fashion Fair).

CHIC, with a booth spanning 900 square meters at Who's Next, provided a captivating display of Chinese women's, men's, and sports fashion, including hats. Notable brands such as Ellassay, Jnby, Luo Zheng, Raxxy, Keyone, and more showcased their creations. KB Hong by K-Boxing, along with Joeone, stood out as successful Chinese fashion brands that have made their mark at Paris and Milan Fashion Weeks.

Sylvie Pourrat, Director at WSN, emphasized the deeper exploration of the Chinese fashion ecosystem, aiming to challenge stereotypes of "fast fashion." She noted the brands' success stories and their aspirations for international expansion.

Recognizing the global impact of Chinese design, Luo Zheng and Hong Boming received the prestigious "Jinding Award." Raxxy, known for its impressive Great Wall fashion show, and Ellassay, with a $300 million annual turnover, have also gained international acclaim.

The CHIC Pavilion's debut in Paris marks a significant milestone for emerging Chinese brands seeking international recognition. It underscores the rise of "Design made in China" and hints at further international expansion.

The success of the FASHION CHINA Pavilion is a testament to China's growing influence in the fashion world, with substantial orders, including a €3.1 million order from Van SunSun, highlighting the appeal of Chinese design. This endeavor is a pivotal step toward the global presence of Chinese top fashion, with an eye on expanding to other international platforms in the future.



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