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Cordura(R) Brand and Cone Denim(R) debut their latest collection

Invista’s Cordura® brand and Cone Denim® are debuting their latest collaboration at Outdoor Retailer Summer Market in Denver from July 23-28, 2018. This new denim innovation - Cordura® S Gene® Denim offers an authentic look and feel with hidden performance and engineered stretch benefits.

The Cone Denim's® S Gene® innovation was originally introduced in 2007. The high performance dual-core technology S Gene® yarn provides exceptional stretch and recovery. These yarns are made with two core components which optimise stretch and maximise recovery, and the dual-core is wrapped in spun cotton to provide a soft cotton hand and natural appearance.

Cordura®’s Gene® Denims feature high-strength nylon 6,6 filament technology and are validated to meet the durability, performance, and quality standards required for Invista's Cordura® brand fabrics. Cone Denim offer authentic indigo and black Cordura® S Gene® Denims in a range of weights from 10.75 to 11.75, with varying stretch 14 to 32 percent.

 

 
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