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Invista partners with Michelle Rose

Invista's Cordura brand has announced its second designer collaboration with Struktur Studio’s Michelle Rose to showcase the softer side of Cordura lifestyle apparel fabrics. The collaboration will also highlight the new Sewfree bonding technologies from Bemis Associates and garment production innovations from Youngone.

The Cordura-Struktur studio collection will include an outdoor anorak jacket, top and pants. The collection not only highlights Invista’s soft comfort Cordura apparel fabrics but also allows Invista to work with companies to support the growing demand for stylish yet performance inspired apparel for women.

Sewfree’s bonding products and design expertise provided advanced construction techniques, helping to make the collection aesthetically modern. The first Cordura collaborative collection featured a lifestyle and urban fashion capsule with Alex Valdman and his multi-purpose jacket and pant that showcased the brand’s debut of Cordura Combat Wool.

Known for its resistance to abrasions, tears and scuffs, Cordura is used in many of the world’s leading high-performance gear and apparel products. These include luggage, upholstery and backpacks to footwear, military equipment, tactical wear, work wear and performance apparel. Michelle Rose felt it was meaningful to partner with a brand that is as dedicated to being a part of the design community as Cordura fabric.
www.cordura.com/

 
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