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Lenzing launches Tencel denim shop

Lenzing is launching a dedicated denim e-commerce shop on February 15. The Tencel Denim shop will feature more than 40 denim styles that include the super-soft tencel fiber. It will showcase denim partners Bella Dahl, DL1961, Level 99, Mavi, NYDJ, and the Blue Shirt Shop.

The shop will be launched on ShopStyle, which reaches nearly 6,00,000 shoppers and influences one million dollars in retail spending each month. This is Lenzing’s first digital shop and it features new spring styles from a range of prominent US and European brands. The shop connects directly with consumers who are seeking distinctively comfortable denim products. Since Tencel is the ideal addition for consumers interested in denim breathability and softness, this campaign highlights those attributes and appeals to consumers interested in making educated buying decisions.

Denim with Tencel fiber brings comfort, nature, and technology into one product. Tencel is derived from wood pulp and is produced in closed-loop manufacturing processes at Lenzing facilities in the US, the UK, and Austria. Lenzing is a worldwide leader in wood-based fibers. It is recognized as a leader in sustainable manufacturing practices. It has been rated as number one in the world for wood procurement. The group has earned awards, labels and certifications for its environmentally and socially responsible operations and products.