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LG as total garment care solution provider

Since there is a huge demand for laundry dryers in Korea, four years ago LG, the brand in the garment care electronics market, doubled the meeting lines for dryers at the plant.

This year, LG aims to beef up global presence of the Tromm brand, for the company’s garment-related home appliances. As of today, according to the official the annual capacity of the plant expanded from 500,000 units to 5 million through innovative efforts to improve the productivity.

LG has been eyeing on the expanding dryer market for the last 10 years also LG has been making the history of garment care systems since launching the country’s first washing machine in 1969 he says.

Certainly, sales of LG Tromm Dryers poured 10 folds as of April and the demand is still on the rise due to limited space for drying laundries and also the growing public concerns about worsening air quality at home. The company forecasts the total sales units of dryers here to reach 600,000 by the end of this year.

The company’s eventual goal is to offer total solutions for efficient and effective clothes management step by step from washing, drying to keeping clothes tidy. And the final step of clothes management would be a solution for folding the cleaned clothes, says Lyu.

 
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